about us

Who We Are

African Seeds Group (ASG) was established in 2018 when holding company Zaad Holdings Limited – which invests in the specialised agri-inputs industry where they currently own, develop, import and distribute a broad range of agronomy, forage and vegetable seeds into mainly Africa, Europe and other emerging international markets – realised the importance of having a company that can specifically focus on the emerging farmer market in South Africa. This segment of the market, which is often overlooked by traditional seed and agri-input providers, has grown significantly in recent years.

Today, three years later, African Seeds Group has established itself as a standalone brand and business with a successful track record of servicing emerging farmers as well as the commercial and institutional agricultural sectors.

African Seeds Group sources high-quality products from a wide network of partners and distributes to customers and end-users from their packing facility in Johannesburg. Their wide-ranging customer base includes public and private entities, wholesale customers and NGOs.

In 2021, the Sakhumnotho Group, a pan-African investment holding firm, acquired a majority stake in African Seeds Group. Through this partnership African Seeds Group is now a Level 2 B-BBEE contributor. The investment by Sakhumnotho, combined with our continued affiliation with the Zaad group, will help us to expand our foothold in the African agricultural space.

our team

Mihan Louw | Managing Director

Raised on a wheat and grape farm in the Swartland, Mihan spent more than 10 years working in various roles in corporate supply chain management before joining ASG’s holding company Zaad in 2017 as Group Supply Chain Manager. Mihan has been leading ASG as MD since its inception, ensuring that we remain true to our mission of growing communities through agriculture. Mihan holds a degree in Industrial Engineering from the University of Stellenbosch and completed his MBA in 2012.

Ilse Allen | Warehouse Coordinator

Ilse grew up in Limpopo Province and has been involved in the agricultural industry since 1998. Her roles included managing a processing plant and implementing quality control and management systems in the macadamia and citrus industries. Ilse joined ASG on 1 November 2020 as Warehouse Coordinator. Her main duty is to oversee and manage the warehousing and packing of vegetable seeds. She and her team are committed to delivering an outstanding service to customers.

Stefan Jansen | Project & Logistics Manager

Born in Pretoria, South Africa, Stefan grew up and lived in Abu Dhabi in the United Arab Emirates for 10 years where he completed high school, before moving back to South Africa and the Western Cape. As the Project & Logistics Manager Stefan is involved with many facets of ASG, with a focus on stock management and quality control ensuring we deliver the highest quality agricultural inputs to emerging farmers. Stefan obtained his BSc degree from University of Stellenbosch in 2012.

Bonita Everts | National Sales Manager

Prior to joining ASG Bonita, who hails from Pretoria, has been in agricultural sales for 12 years, specifically fertiliser and seeds to the commercial, retail and gardening industries. Her focus has subsequently shifted to the emerging farmer market and sustainable farming. Bonita obtained her BCom degree in Marketing Management from the University of South Africa with distinction in 2009. As National Sales Manager Bonita has been leading the group’s sales function since inception while also establishing the brand name in the emerging farmer market throughout Southern Africa as well as with the Department of Agriculture. At African Seeds Group we do it the right way from start to finish, supporting our local farmers every step of the way to ensure the sustainable growth of the agricultural community for the benefit of the country as a whole.

Ayanda Mbuli | Finance and Warehouse Coordinator

Born and raised in Durban and pursued her studies at the university of KwaZulu Natal, graduating with a B.com degree in supply chain and marketing.

Ayanda has close to 10 years’ experience in administration, sales, marketing, and finance. She is currently the finance and warehouse coordinator for ASG and plays a critical role in ensuring seamless execution in the factory.
She is a mother of two. In her free time, she loves taking her children out and experiencing new adventures with them.